Wednesday, July 1, 2009
Shirts or Skins
While I could probably write a similar post about the state of the men's game as my morning lament on the women's (oh, I miss the days of Borg and Connors, and Solomon and Dibbs), there's no denying that a Roger Federer vs. Tommy Haas and Andy Murray vs. Andy Roddick Wimbledon semifinal line-up -- in which the players actually hit the ball -- is nothing to sneeze at. I might even be saying that if these boys weren't so nice to look at, too ...
Too Many T-Shirts? Transform Them!
Do you have a drawer full of t-shirts that you don’t wear anymore, but can’t part with?
Megan Nicolay, author of “Generation T” has an easy how-to for re-fashioning a t-shirt into a halter top. It’s perfect for beginner sewers and is one of those instant gratification projects that we all love :-)
Actually, there are fabric recycling bins - in fact, in Britain - you can even recycle old bras! But it’s definitely better to reuse fabric rather than tossing it in the garbage.
Megan Nicolay, author of “Generation T” has an easy how-to for re-fashioning a t-shirt into a halter top. It’s perfect for beginner sewers and is one of those instant gratification projects that we all love :-)
Actually, there are fabric recycling bins - in fact, in Britain - you can even recycle old bras! But it’s definitely better to reuse fabric rather than tossing it in the garbage.
The 10 Most Ridiculous Airbrushed Shirts in Music
irbrushed t-shirts aren't just reserved for white trash, anymore! Once a staple for lot lizards and trailer park queens, airbrushed shirts are branching out, these days. No longer is airbrushed subject matter limited to just slutty, oversized Betty Boops.
You've got your hip hop airbrushes, your rock, we've even seen a latin Broadway star. Sadly, we didn't find an airbrushed tribute for Eddie Money: The Musical.
No matter how fancy the designs, airbrushed shirts still scream GHETTO. So, we've dug up the worst of the worst. Check out our 10 Most Ridiculous Airbrushed Shirts in Music.
10. Hector Lavoe
Who? Exactly. Hector was a Puerto Rican salsa singer, and judging from the looks of him, he was the Puerto Rican Liberace, only creepier. Shower immediately after taking this shirt off.
9. Jimi Hendrix
Few artists have inspired as much bad art as Jimi, from airbrushings to black light posters. If you're going to get a huge face airbrushed on your chest, though, make sure to spell the name right. If they'd airbrushed a pool of vomit over it, then we'd be impressed.
8. Janet Jackson
This girl looks so proud of her creepy new Janet Jackson shirt. Maybe it's the fact that their eyebrows match. Judging from the whore posters on the wall, this girl better get used to being called "Miss Jackson".
7. Busta Rhymes
WOAH. The artwork on this is pretty bad ass, but Busta looks like he's going to bust out of the shirt and swallow you in his enormously giant mouth. This one should be worn during making out, while your girlfriend wears the Paula Abdul, making for one truly bizarre four way. And why did they airbrush the herpes on his lip?
6. Madonna
Madonna's the constant. From the white trash days to today's fancy airbrushings, Madonna's always been there. She even signed this one, which makes it just that much more ridiculous.
5. The Rolling Stones
Sticky Fingers? You got the body part all wrong. Get yourself an extreme airbrushed crotch, and get back to us. It'll be just like Playboy magazine. Sluttiness. You're doing it wrong.
4. KISS
What's with all the airbrushed tongues? After about three washings, it's going to look like Gene has a giant slug coming out of his mouth. Or a penis. Or a slug penis.
3. Bob Marley
As if reggae wasn't bad enough, you have to mix it with The Pink Panther? The white trash aren't going to give up the airbrushing easily.
2. Biggie
The artwork's pretty good here, but it looks like a scene straight out of Tales from the Hood. Biggie's going to eat your whole soul in one sitting, and call it an "appetizer".
1. Tupac
Tupac may have surpassed Betty Boop as the most airbrushed figure of all time. With all that practice, you'd think people could get it right. This shirt looks like what would happen if Marilyn Manson and Gollum had a black baby. You better send in that drawing of the turtle and get yourself an art scholarship, quick!
Honorable mention, Tupac AND Biggie
What's better than one creepy airbrushed rapper on a shirt? TWO airbrushed rappers on a shirt. Especially two that hated each other, in life. In death, they live side by side, hanging on a booth in the mall.
You've got your hip hop airbrushes, your rock, we've even seen a latin Broadway star. Sadly, we didn't find an airbrushed tribute for Eddie Money: The Musical.
No matter how fancy the designs, airbrushed shirts still scream GHETTO. So, we've dug up the worst of the worst. Check out our 10 Most Ridiculous Airbrushed Shirts in Music.
10. Hector Lavoe
Who? Exactly. Hector was a Puerto Rican salsa singer, and judging from the looks of him, he was the Puerto Rican Liberace, only creepier. Shower immediately after taking this shirt off.
9. Jimi Hendrix
Few artists have inspired as much bad art as Jimi, from airbrushings to black light posters. If you're going to get a huge face airbrushed on your chest, though, make sure to spell the name right. If they'd airbrushed a pool of vomit over it, then we'd be impressed.
8. Janet Jackson
This girl looks so proud of her creepy new Janet Jackson shirt. Maybe it's the fact that their eyebrows match. Judging from the whore posters on the wall, this girl better get used to being called "Miss Jackson".
7. Busta Rhymes
WOAH. The artwork on this is pretty bad ass, but Busta looks like he's going to bust out of the shirt and swallow you in his enormously giant mouth. This one should be worn during making out, while your girlfriend wears the Paula Abdul, making for one truly bizarre four way. And why did they airbrush the herpes on his lip?
6. Madonna
Madonna's the constant. From the white trash days to today's fancy airbrushings, Madonna's always been there. She even signed this one, which makes it just that much more ridiculous.
5. The Rolling Stones
Sticky Fingers? You got the body part all wrong. Get yourself an extreme airbrushed crotch, and get back to us. It'll be just like Playboy magazine. Sluttiness. You're doing it wrong.
4. KISS
What's with all the airbrushed tongues? After about three washings, it's going to look like Gene has a giant slug coming out of his mouth. Or a penis. Or a slug penis.
3. Bob Marley
As if reggae wasn't bad enough, you have to mix it with The Pink Panther? The white trash aren't going to give up the airbrushing easily.
2. Biggie
The artwork's pretty good here, but it looks like a scene straight out of Tales from the Hood. Biggie's going to eat your whole soul in one sitting, and call it an "appetizer".
1. Tupac
Tupac may have surpassed Betty Boop as the most airbrushed figure of all time. With all that practice, you'd think people could get it right. This shirt looks like what would happen if Marilyn Manson and Gollum had a black baby. You better send in that drawing of the turtle and get yourself an art scholarship, quick!
Honorable mention, Tupac AND Biggie
What's better than one creepy airbrushed rapper on a shirt? TWO airbrushed rappers on a shirt. Especially two that hated each other, in life. In death, they live side by side, hanging on a booth in the mall.
‘Black Shirts’ - Just Words or Scripted Talking Points for VP Biden?
We took note last week of Vice President Joe Biden’s remarks to the political and legislative conference of the Communications Workers of America, checking to see what he had to say about the Employee Free Choice Act. (Transcript.)
Amid the expected exhortation, one phrase jumped out when the Vice President attacked union opponents generally and the Bush-era National Labor Relations Board specifically for being biased against union organizers.
You know, the National Labor Relations Act says we should “encourage” – paraphrase – “encourage” unions, not mandate them, encourage them. Why? It’s good for the economy. It’s gotten lopsided, folks.
The guys who were supposed to be wearing striped shirts have been wearing black shirts the last eight years. We don’t have referees out there doing it the right way. We’re switching out the shirts, because we’re switching out the people wearing the shirts.
Black shirts? Black shirts? That’s the term used to describe the Italian paramilitary squads and bully boys who helped Mussolini’s rise to power after WWI. (Oswald Mosely’s fascists in England were also known by the term.) If you call someone a “black shirt” you’re calling him a fascist.
We chalked the use of the term up to rhetorical haste, a confusion of black hats — bad guys — and striped shirts — referees. True, you would think someone with vast foreign policy experience would be sensitive to a term like black shirt. Still, a mistake.
But the Vice President has used the term in other speeches to union groups. It’s obviously part of his stump union speech. At some point he or his speech writer said, “Yeah, black shirts. That’s good. Put that in.”
From Vice President Biden’s remarks to the 2009 Legislative Conference Of The American Federation Of State, County And Municipal Employees, May 12, 2009:
There has been a steady drumbeat. The guys wearing striped shirts were wearing black shirts, not striped shirts as referees. They’ve done anything administratively, legislatively and creatively for someone who wants to join a union to join a union.
Black shirts AND drumbeats.
And, Vice President Biden’s Speech to the AFL-CIO Executive Conference, Miami Beach, FL, March 5, 2009:
[In] the early ’70s, some parts of the business community decided that labor was the enemy. They supported politicians who felt the same way, and they began to fix the game, so that the refs — the NLRB, to name one — weren’t calling things — being square and fair. They started wearing black shirts instead of striped shirts.
Are we being too sensitive? After all, it’s a rare American who’s conversant in the rise of Italian fascism. Black shirts are, well, just a dated fashion look.
However, if you look around the web, you’ll see that the term is still in common use — especially among the left — as an insult, the same thing as calling someone a fascist. It’s in the news — a lot.
Retire the term, Mr. Vice President. Stop referring to employers, past members of the NLRB, and principled opponents of unionization in inflammatory terms favored by the left. Even when inadvertent, “black shirt” is a slur. It should not be used in speeches by America’s elected leaders.
Amid the expected exhortation, one phrase jumped out when the Vice President attacked union opponents generally and the Bush-era National Labor Relations Board specifically for being biased against union organizers.
You know, the National Labor Relations Act says we should “encourage” – paraphrase – “encourage” unions, not mandate them, encourage them. Why? It’s good for the economy. It’s gotten lopsided, folks.
The guys who were supposed to be wearing striped shirts have been wearing black shirts the last eight years. We don’t have referees out there doing it the right way. We’re switching out the shirts, because we’re switching out the people wearing the shirts.
Black shirts? Black shirts? That’s the term used to describe the Italian paramilitary squads and bully boys who helped Mussolini’s rise to power after WWI. (Oswald Mosely’s fascists in England were also known by the term.) If you call someone a “black shirt” you’re calling him a fascist.
We chalked the use of the term up to rhetorical haste, a confusion of black hats — bad guys — and striped shirts — referees. True, you would think someone with vast foreign policy experience would be sensitive to a term like black shirt. Still, a mistake.
But the Vice President has used the term in other speeches to union groups. It’s obviously part of his stump union speech. At some point he or his speech writer said, “Yeah, black shirts. That’s good. Put that in.”
From Vice President Biden’s remarks to the 2009 Legislative Conference Of The American Federation Of State, County And Municipal Employees, May 12, 2009:
There has been a steady drumbeat. The guys wearing striped shirts were wearing black shirts, not striped shirts as referees. They’ve done anything administratively, legislatively and creatively for someone who wants to join a union to join a union.
Black shirts AND drumbeats.
And, Vice President Biden’s Speech to the AFL-CIO Executive Conference, Miami Beach, FL, March 5, 2009:
[In] the early ’70s, some parts of the business community decided that labor was the enemy. They supported politicians who felt the same way, and they began to fix the game, so that the refs — the NLRB, to name one — weren’t calling things — being square and fair. They started wearing black shirts instead of striped shirts.
Are we being too sensitive? After all, it’s a rare American who’s conversant in the rise of Italian fascism. Black shirts are, well, just a dated fashion look.
However, if you look around the web, you’ll see that the term is still in common use — especially among the left — as an insult, the same thing as calling someone a fascist. It’s in the news — a lot.
Retire the term, Mr. Vice President. Stop referring to employers, past members of the NLRB, and principled opponents of unionization in inflammatory terms favored by the left. Even when inadvertent, “black shirt” is a slur. It should not be used in speeches by America’s elected leaders.
Rude and Funny T-shirts
Force 18 has a huge range of funny and rude slogan T-shirts that can be ordered through the site. These are grouped into categories such as “Beer/Drinking”, “XXL”, “Attitude” and the perennial “Ladies” category. There are likewise Mum & Dad T-shirts alongside geek & retro tees. One of the best aspects of Force 18 is that strives to create original slogans for its T-shirts, where many competitors choose to copy each other, resulting in little originality. The company does its best to get around such an issue When it comes to shipping and handling, there is free delivery on UK and Ireland orders. For its part, supported payment methods include the web commerce company PayPal. If you like the designs that are already featured, it is always possible to sign up for the provided newsletter and learn about new additions to the catalog this way. You can also learn about new products through the company’s MySpace page. A link is provided to these ends.
Wednesday, March 18, 2009
About shirt size
Most of the use of National Shirt Series No. 5.4 standard type (our shirts are such standards, select shirt suggested shirt worn by normal size), the concrete is expressed as: number / type, size, code-named.
People through the study found that people Wai and height of the collar there is a lot of weight is associated, and for the selection of shirts convenience. Shirt size standards to obtain the parameter Wai. That is, the code number of shirts, men's shirts by the code number into 37.38. 39.40.41.42.43.44.45. about yardage and No. shirts / type corresponds to the following schedule.
Unit 165 / 80,170 / 84,170 / 88,175 / 92,175 / 96,180 / 100,180 / 104,185 / 108,185 / 112
Collar large 37 38 39 40 41 42 43 44 45
Shoulder Width 45 46.2 47.4 48.6 49.8 51 52.2 53.4 54.6
Chest 100 104 108 112 116 120 124 128 132
102 106 110 114 118 122 126 130 134
Medium waist 98 102 106 110 114 118 122 126 130
Lap 106 110 114 118 122 126 130 134 138
YI Chang 70 72 72 74 74 76 76 78 78
79 80 80 81 81 82 82 83 83
Long-sleeved long 59.5 61 61 62.5 62.5 64 64 65.5 65.5
Short-sleeve length 23.5 24.5 24.5 25.5 25.5 26.5 26.5 27.5 27.5
Shirt T shirt size table
XS = women and men EUR SIZE Height 155/160
EUR SIZE S = male and female height 160/165, 39 Wai Man shirt collar
M = men and women EUR SIZE height 165/170, 40 Wai Man shirt collar
EUR SIZE L = height of men and women 170/175, 41 Wai Man shirt collar
XL = men and women EUR SIZE height 175/180, 43 Wai Man shirt collar
XXL = men and women EUR SIZE height 180/185, 44 Wai Man shirt collar
EUR SIZE XXXL = height of 185 men and women above 45 Wai Man shirt collar over
"No." refers to the body's height, "type" express: the net chest. A or B is the size code
Its type is by measuring the country, analysis, averaged received. No. Numerical adapt to express the T-shirts with this number of similar-type people.
Example: 175/92A shirts express the T-shirts for height 173-177cm. Net Bust 91-93cm, A thoracolumbar express the net difference between 16-12cm in size between
Men's size code: Bust size classification code net margin and net waist size to ABC to mark
A 16-12cm normal B 11-7cm partial fat C 6-3cm obesity (body to China's A-main) standard size men's shirt
Chinese (cm) 36-37 38-39 40-42 43-44 45-47
International S M L XL XXL
S is "small" an acronym for that small code M are "middle" of the acronym express L Medium Code are "large" the acronym express large code X are "excess" of the acronym, beyond express additional meaning.
People through the study found that people Wai and height of the collar there is a lot of weight is associated, and for the selection of shirts convenience. Shirt size standards to obtain the parameter Wai. That is, the code number of shirts, men's shirts by the code number into 37.38. 39.40.41.42.43.44.45. about yardage and No. shirts / type corresponds to the following schedule.
Unit 165 / 80,170 / 84,170 / 88,175 / 92,175 / 96,180 / 100,180 / 104,185 / 108,185 / 112
Collar large 37 38 39 40 41 42 43 44 45
Shoulder Width 45 46.2 47.4 48.6 49.8 51 52.2 53.4 54.6
Chest 100 104 108 112 116 120 124 128 132
102 106 110 114 118 122 126 130 134
Medium waist 98 102 106 110 114 118 122 126 130
Lap 106 110 114 118 122 126 130 134 138
YI Chang 70 72 72 74 74 76 76 78 78
79 80 80 81 81 82 82 83 83
Long-sleeved long 59.5 61 61 62.5 62.5 64 64 65.5 65.5
Short-sleeve length 23.5 24.5 24.5 25.5 25.5 26.5 26.5 27.5 27.5
Shirt T shirt size table
XS = women and men EUR SIZE Height 155/160
EUR SIZE S = male and female height 160/165, 39 Wai Man shirt collar
M = men and women EUR SIZE height 165/170, 40 Wai Man shirt collar
EUR SIZE L = height of men and women 170/175, 41 Wai Man shirt collar
XL = men and women EUR SIZE height 175/180, 43 Wai Man shirt collar
XXL = men and women EUR SIZE height 180/185, 44 Wai Man shirt collar
EUR SIZE XXXL = height of 185 men and women above 45 Wai Man shirt collar over
"No." refers to the body's height, "type" express: the net chest. A or B is the size code
Its type is by measuring the country, analysis, averaged received. No. Numerical adapt to express the T-shirts with this number of similar-type people.
Example: 175/92A shirts express the T-shirts for height 173-177cm. Net Bust 91-93cm, A thoracolumbar express the net difference between 16-12cm in size between
Men's size code: Bust size classification code net margin and net waist size to ABC to mark
A 16-12cm normal B 11-7cm partial fat C 6-3cm obesity (body to China's A-main) standard size men's shirt
Chinese (cm) 36-37 38-39 40-42 43-44 45-47
International S M L XL XXL
S is "small" an acronym for that small code M are "middle" of the acronym express L Medium Code are "large" the acronym express large code X are "excess" of the acronym, beyond express additional meaning.
Wednesday, February 11, 2009
Ralph Lauren and polo shirts
Ralph Lauren was born in New York. In 1967, he worked as a designer in a necktie manufacturing company, and the company named A. Rivetz tie provide a lot of freedom exertion and creation space for him, he therefore accumulated relevant experience to begin his fashion design career. In 1968, Ralph Lauren in New York set up a "Polo" fashion company, mainly dealing in some of the polo shirts, and at the same time operated sportswear, sports goods, denim, leather goods, perfume, home supplies and so on. At that time ralph lauren polo shirts had been popular to the middle, the middle and upper classes of customers. Later, it was so favored by the society celebrities that was launched into the high-quality, famous quality array. Polo clothing interjects romantic atmosphere, the innovative inspiration, the classical charm, pay attention to details, fabric always give the feeling of comfort, style is simple and fluid, and it is the delegate creation of The United States brand.
Ralph Lauren comes from the United States with a strong US flavor. The two brands under his name called polo lacoste and ralph lauren polo initiated the selling field of the global high-quality fashionable dress carrying forward the designer Ralph Lauren's reputation and glorious image. Polo brand founder, a 67-year-old billionaire U.S. designer named Ralph Lauren is leading his company into a global high-end market. Ralph Lauren's success lies in his unique combination of skills .Regarding Lauren as a designer is not very appropriate, he will think like a brand manager, businessman a customer.
Polo was registered in New York by Ralph Lauren in 1986. Love Lauren’s design introjects romantic atmosphere, the innovative inspiration, the classical charm, pay attention to details, fabric always give the feeling of comfort, style is simple and fluid, and it is the delegate creation of The United States brand. That is how Ralph Lauren polo generates.
The original intention of ralph lauren polo shirts is polo, playing polo in the 1960s used to be a kind of aristocratic sport, special clothing that is lapel, short-sleeved, 2-4 buttons under the collar. Later, all kinds of this clothing are called polo shirts.
POLO Ralph Lauren is in New York in 1939 registered by Ralph Lauren, who was born in a not romantic Russian immigrant family. After the completion of high school, Ralph Lauren studied a business class at the University of New York City, but gave up after two years. He found a job at a gloves department and then went to A. Rivetz & Co. to sell neckties. Over the same period, he began to design tie himself, finally found a supporter to begin his career. He called the company Polo Fashions. Polo neckties are Italy colorful pattern designs and twice bandwidth of standard collar, of course, twice value than the standard ties. These tie-listed coming into the market like the dandelion, quickly flied into thousands home. In 1968, Ralph Lauren march men’s apparel, and soon found a market entry point. In 1972, Ralph Lauren launched a total of 24 colored Polo shirts (Polo mesh shirt) providing a style of day-to-day co-wear clothes for the country's “Yuppies “.Ralph Lauren POLO shirts since then became a classic polo shirts (signature piece).
Lauren has great fascination with the products heritage, and makes the durability of the product as one of the DNA of his costume design. He said: "I have never thought of keeping up with fashion, because once you do that, one day you might be out." Brand depends on word-of-mouth devolution. polo shirts now are of great fashion. A few years ago, one afternoon in the fall, Ralph Lauren was wandering in front of his own store doing the customer survey. The survey showed that most of his customers were constituted of mother, while their daughters are either holding the bag or only to buy shirts for their father or boyfriend. This finding made him found a new gap segmented market for his own 4.0 billion U.S. apparel empire opening another chapter for his business legend.
Lauren then create a new clothing brand Rugby, the brand targeted at 14-29 year-old group of young people, it's the same style as Lauren's leading brand-polo which is more cynical and more like a school boy. Rugby brand is selling from 2004 alone in the franchised store, Lauren has not do too much advertising for this new brand, mainly through word-of-mouth devolution. Women’s polo shirts are so chic and fashion that are also popular all over the world.
Ralph Lauren's success lies in his unique combination of skills. Regarding Lauren as a designer is not very appropriate, he thinks like a brand manager, businessman and a customer. Wanting cool western-style clothes, Lauren is the last of the great designers in the United States to maintain its own brand. His company in 65 countries owns 14,000 employees and revenues of more than 4 billion dollars with the market value of more than 8 billion dollars.
Once dreaming to become a movie star or a baseball player, Lauren working as a salesman in 1967 launched his own products of tie designed by him. At that time one tie priced at 7.5 dollars, which is 3 times the price of an ordinary tie. He has never received any formal fashion design school education, never doubted his own taste and wisdom of the street. His clothing design process is more like directing the film. He would see the film describing the design of garments in his mind, and then he would talk to the design team what he had seen, his team then create clothing on the basis of these clues.
When Lauren's company come into the market barely in 1997, his name and logo polo obviously have too much contact with the low-end products together, which do damage to the company's reputation. When there is a downturn in the stock price, Lauren hired the most professional person with ability of clothing and financial management, it is the introduction of these talents that help Lauren bring the reliant brand authorization, department store sales and the business model of factory’s direct sales into a ceaselessly increasing retail industry, which has successfully completed the transformation of business models while rebuilding the brand at the same time.
In 1972, Ralph Lauren launched a total of 24 colored Polo shirts (Polo mesh shirt) providing a style of day-to-day co-wear clothes for the country's “Yuppies “. POLO Ralph Lauren shirts since then became a classic polo shirts (signature piece).
The thinking way he designed men's polo clothing sometimes is simple like this: "I'd like to have suit some western-style clothes with cooler form" .he launched women’s clothing in 1972 for the first time because his wife did not find Satisfied clothing although she spent a long time; the reason why he launched boys clothing in 1976 for the first time is that his wife can not find the non-terylene made of ready-made clothes for their two sons; Purple Label men's series launched in 1994 is Armani power suit of U.S. version.
Lauren has great fascination with the products heritage, and makes the durability of the product as one of the DNA of his costume design. He said: "I have never thought of keeping up with fashion, because once you do that, one day you might be out." Brand depends on word-of-mouth devolution. A few years ago, one afternoon in the fall, Ralph Lauren was wandering in front of his own store doing the customer survey. The survey showed that most of his customers were constituted of mother, while their daughters are either holding the bag or only to buy shirts for their father or boyfriend. This finding made him found a new gap segmented market for his own 4.0 billion U.S. apparel empire opening another chapter for his business legend.
Lauren then create a new clothing brand Rugby, the brand targeted at 14-29 year-old group of young people, it's the same style as Lauren's leading brand-polo which is more cynical and more like a school boy. Rugby brand is selling from 2004 alone in the franchised store, Lauren has not do too much advertising for this new brand, mainly through word-of-mouth devolution. Mens polo shirts are so chic and fashion that are popular all over the world.
In February the next year, Lauren will launch American Living brands for the first time aiming at general merchandise stores with medium-priced. The successful turnaround to high-end market for Lauren who is even the most experienced markets promoter in department stores and luxury shops at the same time may also bring identity crisis. However, the Lauren’s talent lies in that he have the ability to invite people into his world, regardless of the customer's purchase is Ricky crocodile skin handbags of 14 thousand dollars named after his wife's name, or polo shirts of 19.75 dollars for everyone. Unlike most luxury brands whose patulous way is from high-end to low-end, Lauren makes every effort to live up to excellence for in each price level.
Ralph Lauren comes from the United States with a strong US flavor. The two brands under his name called polo lacoste and ralph lauren polo initiated the selling field of the global high-quality fashionable dress carrying forward the designer Ralph Lauren's reputation and glorious image. Polo brand founder, a 67-year-old billionaire U.S. designer named Ralph Lauren is leading his company into a global high-end market. Ralph Lauren's success lies in his unique combination of skills .Regarding Lauren as a designer is not very appropriate, he will think like a brand manager, businessman a customer.
Polo was registered in New York by Ralph Lauren in 1986. Love Lauren’s design introjects romantic atmosphere, the innovative inspiration, the classical charm, pay attention to details, fabric always give the feeling of comfort, style is simple and fluid, and it is the delegate creation of The United States brand. That is how Ralph Lauren polo generates.
The original intention of ralph lauren polo shirts is polo, playing polo in the 1960s used to be a kind of aristocratic sport, special clothing that is lapel, short-sleeved, 2-4 buttons under the collar. Later, all kinds of this clothing are called polo shirts.
POLO Ralph Lauren is in New York in 1939 registered by Ralph Lauren, who was born in a not romantic Russian immigrant family. After the completion of high school, Ralph Lauren studied a business class at the University of New York City, but gave up after two years. He found a job at a gloves department and then went to A. Rivetz & Co. to sell neckties. Over the same period, he began to design tie himself, finally found a supporter to begin his career. He called the company Polo Fashions. Polo neckties are Italy colorful pattern designs and twice bandwidth of standard collar, of course, twice value than the standard ties. These tie-listed coming into the market like the dandelion, quickly flied into thousands home. In 1968, Ralph Lauren march men’s apparel, and soon found a market entry point. In 1972, Ralph Lauren launched a total of 24 colored Polo shirts (Polo mesh shirt) providing a style of day-to-day co-wear clothes for the country's “Yuppies “.Ralph Lauren POLO shirts since then became a classic polo shirts (signature piece).
Lauren has great fascination with the products heritage, and makes the durability of the product as one of the DNA of his costume design. He said: "I have never thought of keeping up with fashion, because once you do that, one day you might be out." Brand depends on word-of-mouth devolution. polo shirts now are of great fashion. A few years ago, one afternoon in the fall, Ralph Lauren was wandering in front of his own store doing the customer survey. The survey showed that most of his customers were constituted of mother, while their daughters are either holding the bag or only to buy shirts for their father or boyfriend. This finding made him found a new gap segmented market for his own 4.0 billion U.S. apparel empire opening another chapter for his business legend.
Lauren then create a new clothing brand Rugby, the brand targeted at 14-29 year-old group of young people, it's the same style as Lauren's leading brand-polo which is more cynical and more like a school boy. Rugby brand is selling from 2004 alone in the franchised store, Lauren has not do too much advertising for this new brand, mainly through word-of-mouth devolution. Women’s polo shirts are so chic and fashion that are also popular all over the world.
Ralph Lauren's success lies in his unique combination of skills. Regarding Lauren as a designer is not very appropriate, he thinks like a brand manager, businessman and a customer. Wanting cool western-style clothes, Lauren is the last of the great designers in the United States to maintain its own brand. His company in 65 countries owns 14,000 employees and revenues of more than 4 billion dollars with the market value of more than 8 billion dollars.
Once dreaming to become a movie star or a baseball player, Lauren working as a salesman in 1967 launched his own products of tie designed by him. At that time one tie priced at 7.5 dollars, which is 3 times the price of an ordinary tie. He has never received any formal fashion design school education, never doubted his own taste and wisdom of the street. His clothing design process is more like directing the film. He would see the film describing the design of garments in his mind, and then he would talk to the design team what he had seen, his team then create clothing on the basis of these clues.
When Lauren's company come into the market barely in 1997, his name and logo polo obviously have too much contact with the low-end products together, which do damage to the company's reputation. When there is a downturn in the stock price, Lauren hired the most professional person with ability of clothing and financial management, it is the introduction of these talents that help Lauren bring the reliant brand authorization, department store sales and the business model of factory’s direct sales into a ceaselessly increasing retail industry, which has successfully completed the transformation of business models while rebuilding the brand at the same time.
In 1972, Ralph Lauren launched a total of 24 colored Polo shirts (Polo mesh shirt) providing a style of day-to-day co-wear clothes for the country's “Yuppies “. POLO Ralph Lauren shirts since then became a classic polo shirts (signature piece).
The thinking way he designed men's polo clothing sometimes is simple like this: "I'd like to have suit some western-style clothes with cooler form" .he launched women’s clothing in 1972 for the first time because his wife did not find Satisfied clothing although she spent a long time; the reason why he launched boys clothing in 1976 for the first time is that his wife can not find the non-terylene made of ready-made clothes for their two sons; Purple Label men's series launched in 1994 is Armani power suit of U.S. version.
Lauren has great fascination with the products heritage, and makes the durability of the product as one of the DNA of his costume design. He said: "I have never thought of keeping up with fashion, because once you do that, one day you might be out." Brand depends on word-of-mouth devolution. A few years ago, one afternoon in the fall, Ralph Lauren was wandering in front of his own store doing the customer survey. The survey showed that most of his customers were constituted of mother, while their daughters are either holding the bag or only to buy shirts for their father or boyfriend. This finding made him found a new gap segmented market for his own 4.0 billion U.S. apparel empire opening another chapter for his business legend.
Lauren then create a new clothing brand Rugby, the brand targeted at 14-29 year-old group of young people, it's the same style as Lauren's leading brand-polo which is more cynical and more like a school boy. Rugby brand is selling from 2004 alone in the franchised store, Lauren has not do too much advertising for this new brand, mainly through word-of-mouth devolution. Mens polo shirts are so chic and fashion that are popular all over the world.
In February the next year, Lauren will launch American Living brands for the first time aiming at general merchandise stores with medium-priced. The successful turnaround to high-end market for Lauren who is even the most experienced markets promoter in department stores and luxury shops at the same time may also bring identity crisis. However, the Lauren’s talent lies in that he have the ability to invite people into his world, regardless of the customer's purchase is Ricky crocodile skin handbags of 14 thousand dollars named after his wife's name, or polo shirts of 19.75 dollars for everyone. Unlike most luxury brands whose patulous way is from high-end to low-end, Lauren makes every effort to live up to excellence for in each price level.
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